This is my opening post.

Why The Anti-blah League? Because a lot of the so-called communications we get sent by companies large and small are just rubbish: blah blah blah. That's just not good enough.

As a corporate/marketing copywriter, as well as a writer of short fiction and poetry, I think language is too important to be left to the uncaring, the idiotic and the incompetent.

Let's start with a core belief that shapes all my writing: you have to engage your reader. Only then can you start communicating with them. And that means paying attention to the emotional impact of your words as well as the intellectual content.

You also need to be able to handle the tools at your disposal. You wouldn't commission a handmade writing desk from someone who used a kitchen knife to make dovetail joints.

Le's start a debate, a movement, a league against poor communication in all its forms and, more importantly, FOR good communicaiton wherever it occurs.