The Copywriting Sourcebook is out

Barely a month since my second book on copywriting appeared, number three has just hit the shops (and Amazon). While I'm having a breather before getting number four into the publishing pipeline, here the press release:

Copywriter and best-selling author publishes new copywriting book

12 types of marketing copy explained, from websites to press ads

The Copywriting Sourcebook is the latest book from UK-based freelance copywriter Andy Maslen. In it he provides copywriters, entrepreneurs and marketeers with step-by-step advice on writing 12 of the most common types of marketing copy. There is also a special section devoted to headline-writing.

Each chapter follows a consistent structure. The reader learns what to include, what to leave out, the style and tone of voice to use, how to use images and the strengths, weaknesses and applications of the format. The book also includes examples of each type of copywriting with a quote from the copywriter who created it.

“So many copywriters, marketing managers and business owners are under pressure to get copy written to tighter and tighter deadlines,” says Andy Maslen. “By giving them clear guidance on the best way to write copy for specific tasks, I’ve taken away a lot of the guesswork. I hope they’ll save a few hours too.”

The book shows the reader how to write copy for AdWords, articles, case studies, corporate brochures, emails, e-zines, flyers/brochures, press ads, presentations, press releases, sales letters and web pages.

What's in a name?

We have the builders in at the moment. That means the usual disruptions but also the inspiration for this brief post about company names.

They're called Elite Home Improvements.

Not Lloyd Tranter: Builder (which they could be) or anything else with "construction" or "building" in it.

And it's a brilliant name. Because that's what you want when you hire a builder: your home to be improved. In other words, it's a benefit.

My own company name fails this particular test: Sunfish says nothing about what we do or how that's good for our clients.

If I were starting again maybe I would call myself The Sales Machine, or Responsive Copywriting. Hey ho.