I attended a fantastic supplier briefing meeting at Sodexo yesterday. They are a huge global business yet they behave like a small company ie they look after their people (staff, customers AND suppliers) and really believe in making a difference. http://uk.sodexo.com/

It's rare to have a director of a business that big who is genuinely funny and approachable but Kevin Harrington is one of that rare breed.

His best line was about the way all organisations have "rules" that everyone sticks to but which turn out not to be rules at all. When you break them, you find you can make things better. Bit like the English language really.

April Maslen on Marketing now available at http://www.sunfish.co.uk/April2009.htm.

It starts like this...

Five top tips for getting your book published

Everybody has one book inside them, apparently. Maybe that’s why sales of digestive remedies are skyrocketing. It’s certainly a painful process getting them out.

Leaving aside novels, which, apart from the gilded few, are a route to long-term penury and waitering jobs, I want to talk about non-fiction. And, specifically, about what I will call proper publishing.

Anyone, including me, can publish an e-book. You just write it, turn it into a PDF and bung it on your website with a PayPal link or a free download button. This article is about real books that som