Teams, eh? I just joined Squidoo, Seth Godin's latest venture in internet networking. Great idea - it's not who you know but what you know.

Got a great, warm and quirky-toned welcome email but then, right at the end, they blow it. How?

By signing off "The SquidTeam". Why not "Seth"?

Here's the December edition of my e-zine, Maslen on Marketing. http://www.sunfish.co.uk/December2008.htm

It's a little story about what happens if you forget who you are and what you're about. With a Christmas theme, natch!

Been very lax in my posts for the last two years - blame pressure of work. So to kick off the New Year, I have a two-book contract with my publishers, Cyan Marshall Cavendish.

The first is called 100 Great Copywriting Ideas from Leading Companies Around the World and it pretty much does what it says on the tin. The second is provisionally titled 0-60 Copywriting: How to Write Better Copy Faster for Everything from Ads to Websites. So, no pressure there, then!