Thursday, November 26, 2009

Ah, Christmas approaches, and with it, the now traditional round-robin email promos. Here's a lovely one, from Habitat.

Dear all,

We would like to invite you to our 20% off Christmas shopping evening costumer event on Thursday 3rd of December 6-9 pm at our Tottenham Court Road store.

Please print a copy of the attached voucher and present it at the store to receive 20% off on your purchase.

Please feel free to forward this offer to your family and friends.

Kind regards,

Habitat Corporate Sales

But what if you're not a "costumer? Can you still come? And loving that warm, personal Crimbo sign-off, too. Habitat Corporate Sales, eh? Warms the very cockles of me 'eart it does. (Thanks to Janis Thomas of FilmFlex Movies)

Tuesday, November 24, 2009



We all like to pretend we're not punctuation Nazis or whatever you call them. Tres relaxed about other people's misplaced apostrophes and the rest. But this? This is just plain wrong.

Finding something funny scrawled in magic marker on a greengrocer's market stall is one thing. Or even on a flip-chart outside a mobile phone shop - Managers Special - is a classic.

But to spend oodles of your marketing budget on a full-colour full-page ad and not having the wit to check it?