Got a great, warm and quirky-toned welcome email but then, right at the end, they blow it. How?
By signing off "The SquidTeam". Why not "Seth"?
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This is the blog of Andy Maslen, MD of Sunfish. I am a corporate and marketing copywriter/trainer. Business writing has to work, but why shouldn't there be a little poetry, too? I am FOR clarity, humanity, precision and persuasion. I am AGAINST bad writing in all its forms, from jargon to waffle, arrogance to idiocy.
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