We have the builders in at the moment. That means the usual disruptions but also the inspiration for this brief post about company names.
They're called Elite Home Improvements.
Not Lloyd Tranter: Builder (which they could be) or anything else with "construction" or "building" in it.
And it's a brilliant name. Because that's what you want when you hire a builder: your home to be improved. In other words, it's a benefit.
My own company name fails this particular test: Sunfish says nothing about what we do or how that's good for our clients.
If I were starting again maybe I would call myself The Sales Machine, or Responsive Copywriting. Hey ho.
