Copywriter and best-selling author publishes new copywriting book
12 types of marketing copy explained, from websites to press ads
The Copywriting Sourcebook is the latest book from UK-based freelance copywriter Andy Maslen. In it he provides copywriters, entrepreneurs and marketeers with step-by-step advice on writing 12 of the most common types of marketing copy. There is also a special section devoted to headline-writing.
Each chapter follows a consistent structure. The reader learns what to include, what to leave out, the style and tone of voice to use, how to use images and the strengths, weaknesses and applications of the format. The book also includes examples of each type of copywriting with a quote from the copywriter who created it.
“So many copywriters, marketing managers and business owners are under pressure to get copy written to tighter and tighter deadlines,” says Andy Maslen. “By giving them clear guidance on the best way to write copy for specific tasks, I’ve taken away a lot of the guesswork. I hope they’ll save a few hours too.”
The book shows the reader how to write copy for AdWords, articles, case studies, corporate brochures, emails, e-zines, flyers/brochures, press ads, presentations, press releases, sales letters and web pages.
