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This is the blog of Andy Maslen, MD of Sunfish. I am a corporate and marketing copywriter/trainer. Business writing has to work, but why shouldn't there be a little poetry, too? I am FOR clarity, humanity, precision and persuasion. I am AGAINST bad writing in all its forms, from jargon to waffle, arrogance to idiocy.
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2010
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2009
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2006
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2005
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- ► 10/16 - 10/23 (1)
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10/02 - 10/09
(6)
- If you want to, as the Reader's Digest says, "Incr...
- One of my favourite quotes, "Nobody ever lay on th...
- Conversations with a client. No. 1 in an occasiona...
- I'm a partner in a writing training business calle...
- The answer to last Friday's puzzle: children, bret...
- How bad are Romeike, publishers of the PR Planner ...
- ► 09/25 - 10/02 (7)