Three Email Copywriting Power Tools
This month I thought I’d look at a few simple tricks you can use to upgrade the power of your blast emails.
Tool #1 – improve your open rate: hit them quickly
The first tool is all the stuff your prospect sees before opening your email. That’s your From field, the subject line and the first dozen or so lines of your message body.
If you have a well known brand name, either use that in the From field, or stick it after a comma and your name. Like this:
