Customer insights for your copy
Let me ask you a question.
What can you do at exhibitions that you can’t do with any of your other marketing channels?
Put your hand up if you said “meet your customers”. Now help yourself to a chocolate from the box on the table.
But what do we mean by “meet”. Not just “talk”. You can, effectively, talk to your customers in your copy. (If you do it well, that is.)
The thing you can do when you meet your customers is listen...
Read the rest at http://www.sunfish.co.uk/June2009.htm
