The January edition of our e-zine - Maslen on Marketing is now on the Sunfish website. It's about home page copywriting. Here's the opening paragraph...

Imagine you live in Newtown and you’re looking for a firm to convert your attic into a couple of bedrooms.

You go online and Google “loft conversions Newtown”.

You choose the number one ranked site – for Bloggins Loft Conversions of Newtown – and click through to their home page. Here is the page head. And the first few lines of copy...

Welcome to Bloggins Loft Conversions

Converting your loft can release much-needed space in your home. It can add a bedroom, a home office or even a play room.

Nothing wrong with that. Or is there? It’s my view that...

If you;d like to read the whole thing, and all our other issues back to January 2006, just join The Sunfish Copywriting Library. It's free and you join here http://www.sunfish.co.uk/archive.htm.