I'm a partner in a writing training business called Write for Results. Together with Scott Keyser, I've developed a set of principles that define good business writing. Chief among these is the need for plain English. What do we mean by plain English?



Short words, short sentences, short paragraphs help. So does a preference for Anglo Saxon over Latin and Greek. Saying what you mean without recourse to metaphor, simile, euphemism and other figures of speech is important, too.