Self-promotion time again. Just found Drayton Bird's review of my book, Write to Sell, on the Palgrave site - they publish the IDM Journal the review appeared in.

Drayton Bird is one of my copywriting heroes, along with David Ogilvy and a few others. If you've not yet bought his books, How to Write Sales Letters That Sell, and Commonsense Direct and Digital Marketing, you're missing a trick (well, several, really.)